What does the famous Nike saying “Just Do It” mean?

To most it means getting off your butt and taking action.

To the leadership industry, it means “Pay big $$$ to listen to someone important talk.”


You expect more of yourself than that. And you know that watching Survivorman isn’t experiential. And ONLY experiential is effective at changing behavior and delivering lasting impact.

Doing Survivorman things is experiential.

When you’re serious about building leaders ready for the real VUCA world, call us.